Manfred Tscheligi is Professor of Human-Computer-Interaction & Usability at the University of Salzburg and Head of Center for Technology Experience at the AIT Austrian Institute of Technology. At the University of Salzburg, he leads the Center for Human-Computer-Interaction at the University of Salzburg. He has been active for years in the fields of interactive systems, human-computer-interaction, usability engineering, user interface design, human factors and user experience research and is regarded as a pioneer in this field in Austria within education, as a research area and in industrial application. He is responsible for the successful implementation of numerous research and industrial cooperation as well as for the successful establishment of national and international initiatives. Besides he has numerous publications in various areas of Human-Computer Interaction and User Experience Research.